Voché
Founded in 2018, VOCHÉ is a women’s ready-to-wear collection that reimagines classic American denim for the twenty-first century. Designed to be cherished, each piece proposes a fresh balance of opposing elements – past and future, masculine and feminine, strength and softness, structure and fluidity - while embodying a signature sensuality and ease.
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Creative Direction - Brand Identity - Brand Strategy - UIUX Design - Web Design - Digital Marketing - Packaging
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Led creative direction for denim campaigns, managed team of creatives including photographers, stylists, models, hair/makeup artists, and interns.
Collaborated cross-functionally to create trend-forward campaigns that align with brand identity.
Delivered on-time, on-budget projects with exceptional creativity and attention to detail.
Developed and executed comprehensive UIUX strategy aligned with business goals and user needs.
Aligned UIUX design with business objectives and user needs through close collaboration with cross-functional teams.
Conducted user research (interviews, surveys, testing) to identify user needs and improve UX.
The Assignment
Voché, a newly established premium denim brand, has approached me to provide creative direction, brand strategy, and website design services as they prepare to launch their e-commerce business. The primary objective is to develop a website that exudes refinement and sophistication for the contemporary woman. Voché aims to distinguish its online presence with a global perspective, chic styling, and up-to-date fashion while catering to the mid-market segment.
Brand Development, Identity, & Strategy
Initially, I created a set of experience principles defining the Voché woman: Global, Sophisticated, Cultured, Forward Thinking, and Modern. The development of these fundamental principles enabled me to conduct design reviews, copywriting, and photography with objectivity and alignment to the values that matched Voché's objectives and target audience. Furthermore, this approach facilitated the curation of a list of competitors for comparison, and prioritization of user experience in wireframes, and provided a basis for the creative direction and copywriting.
Bold,
Confident &
Passionate
Semi-Bold
Regular
BODY COPY SIZE - MONTSERRAT 16PX
This is an example of how the selected typeface would look as a paragraph of text on the website. This typeface best compliments the brand, layout, and design of the website.
Creative Direction, Web Design, & Development
My scope for Voché also involved a multifaceted role in developing a company's creative direction, web design, and web development. For creative direction, I worked closely with the stakeholders, design team, photographer, stylist, and copywriter to develop a vision for the company's branding and visual identity that accurately represents their values and resonates with their target audience.
I worked on designing the website's layout, designing the logos, selecting fonts, images, and colors, and ensuring that the UIUX experience is visually appealing, easy to navigate, user-friendly, and optimized for search engines.
Digital Marketing
In order to enhance the brand recognition and exposure of Voché, a crucial step was to highlight the company's journey and brand messaging via compelling emails, SMS, and social media. I collaborated closely with the in-house copywriter, photographer, and design team to create concise, impactful, and engaging messaging. We also incorporated eye-catching brand content and styles to complement the messaging.
Branding & Packaging
To ensure a cohesive experience, I worked towards aligning the physical and digital aspects of the brand by creating a unique visual language that instantly sets Voché apart from competitors.
It was crucial for Voché's branding to convey modernity and sophistication, catering to all types of individuals. To achieve this, I developed packaging that was simple and visually appealing, reflecting Voché's style principles.
